About the Boutique
For the Unique Bride...
The Fancy Frock, a quaint, hidden gem, is located in Wesley Chapel, FL just north of Tampa. Here we not only enjoy but strive to do things differently. Our mission is to make each bride feel uniquely special and to embrace her natural beauty through welcoming comfort, passionate creativity & extensive knowledge while always being authentic, transparent and kind.
Nature knows what it's doing so we work with it and our selection of personally selected designers and styles each showcase unique elements that enhance these features.
We are down to earth realists here while at the same time hopeless romantics, and we feel that a truly beautiful bridal gown is naturally classic, feminine, ethereal, and portrays a sense of soft cleanliness, and maybe with a bit of whimsy...but always with just a bit of the true bohemian spirit & vintage goddess- a bride that desires to be unique in her own right, who embodies modern femininity and desires to march to the beat of her own drum...who loves and lives with a bit of reckless passion and who is willing to put her whole heart and soul into love. You are not just shopping for a dress here, you are seeking the experience we love to provide and can relate to!
All of our designer bridal gowns range between $1,300- $2,000 and derive from private labels by popular designers or they are lines that you won't easily find at every bridal shop. Again, we are unique and want our brides to be this as well! Our selection consists of beautiful, uniquely detailed laces and luxurious fabrics in natural, botanical patterns, some with beading that only enhances the designs with a subtle twinkle and our focus is on timeless, unique lace with a boho/vintage/botanical/natural vibe.
We are so in love with what we do here and we know you will feel it too! If you are a bride who seeks a no-fuss, down to earth, fun, creative, personalized and all-inclusive bridal experience, and desires to find a bridal gown that is as special as you are, then we look forward to meeting you!
~ "Nature has a great simplicity and therefore a great beauty' ~
About Us
The Fancy Frock
Meet Jen & Will...
Jennifer Morello
Owner & Manager of The Fancy Frock
As for me, I always knew I would do something entrepreneurial but had no idea it would be to this scale. I am a certified teacher with an M. Ed. in ESE so my 'trained' expertise is in education, not business. Regardless of this, I always knew my love for color & design would ultimately win out! I have always loved design in all forms and have been obsessed with color, patterns & texture for as long as I can remember. I was the kid who lived for new crayons & the paint with water books my grandma used to buy for me! I have attended art school for interior design and am certified in Art K-12 but now I get to apply my true passion to my love of helping others and making them look & feel their best on their special day while being creative.
The original concept of The Fancy Frock was created from my need to relieve stress when I came home from my day of teaching, thus developing the hand made, custom accessory line, Plumes 'n Blooms, that can be found here at the shop and on my Etsy site. It has evolved into an enjoyable & successful perk of owning a bridal shop providing one-of-a-kind bridal accessories & boutique items for women & little girls.
We all have natural, God-given talents and I am thankful to have found mine.
When you walk in the door, please don't feel as if I am staring right through you, my mind is just already working full speed ahead to discover your unique combination of skin tone, hair color, eye color, etc. in order to assist you in finding the perfect dress or accessory. I'm a very good listener and tend to get excited easily, especially when being creative. I also talk with my hands and can be quite animated- this is the Italian & Pisces in me :)
I've recently married my soulmate and the most amazing man in the world, Will! If you come in, you'll surely meet him as he is a tremendous help with the business! I have 2 gorgeous kids, daughter Emily, age 26 & son Granger, age 19 & my adorable & entertaining stepson, Gio, age 9. You will occasionally see them in the shop helping me out.
One last bit of info on me- mention anything about Depeche Mode to me and you'll be a friend for life! :)
Alterations by Suny
Meet Suny & Lizzy...
Suny Gutierrez
Owner of Alterations by Suny
& Co-Manager of The Fancy Frock
Suny is a highly skilled, master tailor & seamstress bringing over 40 years of experience & expertise to the boutique. The alterations department is owned solely by Suny which allows for the best pricing along with top quality service & attention to detail. She provides alterations & tailoring on all types of clothing, uniforms, jeans, costumes, window panels and pretty much everything else!
She is also acting manager for the boutique & is very knowledgeable in all things bridal...and basically in all things of life! Suny is my sidekick, my daily form of entertainment, my shoulder to cry on, my book of knowledge & my prayer warrior...she's my rock...and this is why most people now know her as 'Super Suny"- because she truly is! I've never met a harder working woman than Suny and this is why she has become very popular & highly respected in our community!
Suny came to the states from Cuba in the mid-80's and had always dreamed of owning her own alterations business. She lives locally with her supportive & always kind husband, and has 2 beautiful, grown children. Her 2 adorable grandsons are her ultimate pride and joy! Her chocolate poodle, Rocky, sometimes visits with us here!
Lizzy Moya
Alterations & Tailoring Specialist Assistant
Lizzy is our newest addition to The Fancy Frock Family! In addition to being a very dear, personal friend to Suny, Lizzy is also originally from Cuba and moved to the U.S. in the late 90's. She has over 25 years of tailoring & alterations experience. She lives in Pasco County with her husband, son & dog, Rosie.
(Can you tell we are all animal lovers?!)
Our Partners
