If you don't already know this, God has a funny way of bringing things about and sometimes what we plan for our own lives isn't even half of what He can & will do with it!
The very first time the thought of opening a bridal boutique in Wesley Chapel came to me was almost 9 years ago, and it was mostly a product of my constant daydreaming & desire to somehow be more creative. Some of us must be creative to be happy, and as a teacher, I wasn’t able to express that as much as I wanted to. Partly out of curiosity, I began to make a plan but it was to be a few more years before the shop would actually become a reality....and it wasn't until I fully surrendered to God's plan- not mine- that the concept of The Fancy Frock began unfolding...
If you're ever interested of hearing more of the story, please do ask! I love telling it over & over, and I love sharing how God has worked through this shop. Even the way the seamstress Suny & I were brought into this together is a remarkable story that we still just shake our heads at in amazement.
One thing I can say for sure is that when you come into my boutique and/or receive alteration services from Suny, you will walk in and immediately feel a difference. You will also receive our very best in every way possible as we are constantly striving to be a stand-out shop that you'll not only love visiting but will remember long after. We feel truly blessed to be able to do what we love and have such passion for. We may not be the biggest out there, but the best things usually come in smaller, neatly, uniquely & creatively wrapped packages!
The Fancy Frock, a quaint, hidden gem, is located in Wesley Chapel, FL just north of Tampa. Here we not only enjoy being unique but strive to do things differently. Our mission is to make each bride feel uniquely special and to embrace her natural beauty through welcoming comfort, passionate creativity & extensive knowledge while always being authentic, transparent and kind.
Nature knows what it's doing so we work with it and our selection of personally selected designers and styles each showcase unique elements that enhance these features.
We are down to earth realists here while at the same time hopeless romantics, and we feel that a truly beautiful bridal gown is naturally feminine, ethereal, and maybe with a bit of whimsy, bohemian spirit & vintage goddess. We attract a bride that desires to be unique in her own right, who embodies modern femininity and desires to march to the beat of her own drum...who loves and lives with a bit of reckless passion and who is willing to put her whole heart and soul into love. You are not just shopping for a dress here, you are seeking the experience we love to provide and can relate to!
All of our designer bridal gowns range between $1,300- $2,400 and are designer lines that you won't easily find at every bridal shop. Our selection consists of beautiful, uniquely detailed laces and luxurious fabrics in natural, botanical patterns, some with beading that only enhances the designs with a subtle twinkle and our focus is on timeless, laces that embody nature’s beauty.
We are so in love with what we do here and we know you will feel it too! If you are a bride who seeks a no-fuss, down to earth, fun, creative, personalized and all-inclusive bridal experience, and desires to find a bridal gown that is as special & unique as you are, then we look forward to meeting you!
~ "Nature has a great simplicity and therefore a great beauty' ~
Owners of The Fancy Frock
Owner of Alterations by Suny
Social Media/Marketing/Asst Manager
Meet Jen & Will...
Jen Morello
Owner & Manager of The Fancy Frock
As for me, I always knew I would do something entrepreneurial but had no idea it would be to this scale. I am a certified teacher with an M. Ed. in ESE so my 'trained' expertise is in education, not business. Regardless of this, I always knew my love for color & design would ultimately win out! I have always loved design in all forms and have been obsessed with color, patterns & texture for as long as I can remember. I was the kid who lived for new crayons & the paint with water books my grandma used to buy for me! I have attended art school for interior design and am also certified in Art K-12 but now I get to apply my true passion to my love of helping others and making them look & feel their best on their special day while being creative.
The original concept of The Fancy Frock was created from my need to relieve stress when I came home from my day of teaching, thus developing the hand made, custom accessory line, initially Plumes 'n Blooms and now Bellaluna. It has evolved into an enjoyable & successful perk of owning a bridal shop providing one-of-a-kind bridal accessories & boutique items for women & little girls.
We all have natural, God-given talents and I am thankful to have found mine.
When you walk in the door, please don't feel as if I am staring right through you, my mind is just already working full speed ahead to discover your unique combination of skin tone, hair color, eye color, etc. in order to assist you in finding the perfect dress or accessory. I'm a very good listener and tend to get excited easily, especially when being creative. I also talk with my hands and can be quite animated- this is the Italian & Pisces in me :)
I married my soulmate, Will, a bit later in life but he is the most amazing man in the world! He is my joy, best friend, partner and support system. I have 2 gorgeous kids, daughter Emily & son Granger, & my adorable & entertaining stepson, Gio. You will occasionally see them in the shop helping me out.
One last bit of info on me- mention anything about Depeche Mode or Animal Crossing to me and you'll be a friend for life!
Meet Sierra...
Sierra Maupin
Social Media / Marketing / Asst Manager
Following right along with the theme of life falling into place where I believe it should be is bringing Sierra in to take charge of our social media and marketing while she learns all aspects of running a bridal boutique! I have actually known Sierra since she was my student in 1st grade and this shop allowed us to cross paths again in a very cool way...now almost 5 years later she has become a regular part of the shop as well as my home! She is like a 2nd daughter to me and I'm pretty confident she will one day be exactly that as she and my son have been dating exclusively for a few years now.
Sierra is a graduate of UCF and is a Florida native! She has a keen eye, a strong sense of bridal fashion and what naturally compliments a bride, she has the biggest heart and is an empath as well, so she is the perfect addition to the boutique!
Meet Suny...
Suny Gutierrez
Owner of Alterations by Suny
And last but not least there is Suny...I wonder daily if she is truly a superhero! Suny is a highly skilled master tailor & seamstress bringing well over 40+ years of experience and expertise to the boutique. The Alterations department is owned solely by Suny which allows for the best pricing along with top quality service & attention to detail. She provides alterations & tailoring on all types of clothing, formalwear/bridal, uniforms, jeans, costumes, window panels and pretty much everything else!
She is also acting manager for the boutique as needed and is very knowledgeable in all things bridal...and basically in all things of life! Suny is my sidekick, my daily form of entertainment, my shoulder to cry on, my book of knowledge & wisdom, and my prayer warrior- she is and has always been my rock and has helped me in more ways than she will ever know...and this is why most people now know her as "Super Suny"- because she truly is! I've never met a harder working woman than Suny and this is why she has become very popular & highly respected in our community.
Suny came to the states from Cuba in the mid-80's and has always dreamed of owning her own alterations business. God definitely without a doubt brought us together in the most unique way that neither of us could've ever planned for ourselves! She lives locally with her always supportive and kind husband, and has 2 amazing grown children and continually growing number of grandchildren! They are her ultimate pride and joy.
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